Development and analysis of lighting electronic commerce in 2018

    Lighting industry after years of rapid growth, after the hit in 2016, LED lighting industry has gone through many changes, bankruptcy, integrating mergers and acquisitions, the material price, open up overseas markets, personalized differentiation development and so on, to give up the domestic and foreign general lighting market and the situation will only become more apparent in 2017. So, how will the lighting industry fare in this very delicate year? What impact does it have on lighting e-commerce?
    1. Four major popular tuyere of 2017 lighting lamps
    1. Nordic modern simple wind, the most outstanding category in the lighting industry is modern lamp. We call it modern simple art lighting, this point, in the global home, soft on two years ago has begun to become a climate, lighting in 2016 gradually into the good situation.
    2. 2016 is the golden age of copper lamp, rather than the first year. Almost every family in the industry has copper. It's worth noting that copper lamp 2017 could see vicious price competition. Once that happens, there is a danger that the copper lamp will rot and become the next zinc alloy.
    3. Classical Chinese style and modern Chinese style will become the third most popular trend in 2017. Classical Chinese style presents a more extensive and profound Chinese home furnishing connotation, and conquers a large number of successful people with its atmospheric, solemn and profound manufacturing deposits and cultural deposits. Chinese style is contemporary mixed Chinese style and contemporary two big sign, show unprecedented fashionable glamour.
    4. Intelligent lighting: intelligent lighting is still the focus of future development. Intelligent technology will contribute to the rapid development of lighting industry in the next two years. And intelligent lighting will gradually move to the stage in 2017. But is smart lighting selling products, solutions or models? This is an acute problem for enterprises.
    Ii. The plot of e-commerce in lighting industry
    Ten years ago, lighting products began to be sold on the e-commerce platform, but the sales performance was not ideal at that time. Ten years later, the lighting products have achieved a breakthrough in e-commerce sales performance, but difficulties and bottlenecks still accompany, not far away. Taking a cat mall as an example, faced with the temptation of e-commerce, opp lighting, raze lighting, huayi lighting, qilang lighting and audo have set up official flagship stores on the mall. In "some cat home is installed" input "lamp ACTS the role of" search, find in all more than 3000 shops, more than 200 thousand relevant goods, among them more is brand direct store, the product includes the sort such as lamp of absorb dome light, sitting room, droplight, wall lamp complete.
    In recent years, there have been more and more lighting brands entering into the e-commerce field, no matter they are "big coffee" or emerging brands. Besides, their market potential and development speed are also unexpected. Data from the shopping mall platform show that in recent years, the overall sales trend of lighting and lighting products is very clear, and the development results are encouraging.
    However, the professional talents engaged in the e-commerce of lighting lamps are too scarce and lack of branding operation. The production standards of lighting products on the e-commerce platform are not unified. The after-sales service of e-commerce is non-professional logistics, transportation and installation, which can easily cause damage and generate consumption disputes. At the same time, lighting e-commerce products lack the effect experience, if a single series of products will be more difficult to operate.