Analysis of the present situation and development trend of modern lighting

    "the lamp is not just a lamp, it is part of the architectural design, household design, and if it is separated from the building, it will lose its vitality and value."  -- zhang liwei ALEX, vice general manager of sunshine lighting
    Lamp act the role of is a kind of art, this kind of art and building adornment style, with times tide close correlation.
    In recent years, in classicism, neoclassicism, rural romance, contemporary and contracted wait for a variety of styles category, the lamp of contemporary and contracted style is acted the role of the characteristic that fastens times pulse, confluence fashionable tide, for numerous lamp act the role of consumer is fond of. And among the dozens of modern simple lighting brands in the ancient town of light capital, the rice bright lighting ranked first with its research and development advantages, which was highly recognized by customers.
    A few days ago, the author interviewed zhang liwei ALEX, deputy general manager of zhongshan mi cheerful lighting co., LTD., and had the honor to share some of his views on modern lighting art.
    lighting
    In 70 80 time China, do not exist at all "the lamp ACTS the role of" this word, the house is a country to allocate or build a room from oneself, the area that can use electricity normally already calculate pretty good, not a few backward place still use kerosene lamp, horse lamp to wait for ancient illume appliance. In the 1990s, with the tide of coastal reform and opening up, the national economy began to develop rapidly, and commercial housing entered the market. A group of people who got rich first drove the initial home decoration market, and "lighting" appeared along with the market demand.
    The lighting is architectural
    "it can be said that the lighting exists because of the building. The lamp is not only a lamp, it is part of architectural design, household design, if it is separated from the building, it loses its value and vitality." Talk about the artistic characteristic of contemporary lamp act the role of, rice bright and cheerful illume deputy general manager zhang liwei ALEX first and straight forward to express oneself viewpoint.
    Lamp ACTS the role of a service to live in life, from the development history of global industry design, China's lamp ACTS the role of a design and world developed country still have bigger gap. Lighting design belongs to a classification of industrial design, such as cars, large and small household appliances belong to the category of industrial design. There is a term in industrial design, called man-machine interaction, namely the harmonious communication and use experience between human and machine. For example, cars, the comfort of people sitting in them, the ease of driving, and so on. Lamp ACTS the role of a design is same, excellent lamp ACTS the role of a design product to want to make the person and the lamp produce the change of emotion, and not be respective segregation loses connection, this also is a kind of idea that rice bright and cheerful illume adheres to from beginning to end -- it is to will live in illume and household function, household art connects rise namely, become the harmonious whole of person and living environment. These ideas benefit from daily communication with foreign architects and industrial designers.
    In foreign countries, Europe and other developed countries of the designer, architect, in particular, they to the overall architecture design, interior design, and even the design of furniture, including lighting lighting design is led by the architect or the team as a whole, so as to ensure that the integrity of the building design style and perfection.
    In China, lighting design is only a passive part of architectural design. In terms of market division of labor and operation, many links related to architectural design are divided into many industries. In fact, from the perspective of artistic structure, they are a whole serving architectural art and household culture.
    The development of modern style lighting
    Lamp act the role of is a kind of art that is closely related with architectural adornment style and trend of times. In classicism, neoclassicism, rural romance, contemporary and contracted wait for a variety of styles category, the lamp of contemporary and contracted style is acted the role of the characteristic that fastens times pulse, confluence fashionable tide, for numerous lamp act the role of consumer is fond of.
    According to zhang liwei, the modern simple style of lighting has been widely sought after by the market in recent years, mainly because the current mainstream of consumers has turned to the post-80s and post-90s generation, who are free in thinking and economically independent, and pursue individuality and fashion taste. In addition, the general trend of contemporary commodity house is formalized, exterior is contracted, structure is founder, layer is taller shorter, suit the use of contemporary domestic outfit style and contemporary lamps and lanterns.
    However, modern lamp because its tide sex, decided product life cycle is shorter commonly, so the design of contemporary lamp develops speed to want faster than other styles, can be cast by the footstep of the market otherwise. This asks lamp ACTS the role of stylist to develop synchronously with times, stylist wants to raise the aesthetic of individual professional domain not only, absorb inspiration from other product domain even, include the combination form of material use, structure and aesthetic element to wait a moment.
    In addition to aesthetics and market, the function and technology of modern lighting are also developing with the tide of The Times. For example, the thick package patch was used before, but now the reverse package technology appears, and the light source can be thinner and more slender. This gave lamp act the role of stylist reduced the restriction on a few material volume, had more develop a space. The rapid development of LED light source technology provides the lighting design art with a blue sky that can fly.
    From "Chinese light capital" to "world light capital"
    "There is a gradual process from quantitative change to qualitative change in everything from lower level to higher level. The core competitiveness of modern lighting is product design and production efficiency. If the product design is not competitive, it cannot be brand competitive. So said ALEX zhang.
    At present, most lighting products in China are only qualified products, and there is a long distance from excellent products. From the brand connotation, China's current lighting brand has no real world brand. Compared with other mature industries, such as luxury goods, clothing and automobiles, China's lighting industry is still young. Like most industries, lighting industry started from imitation products, what products are sold on the market to do what products, industry plagiarism. Now, many prescient manufacturers start to take the brand line, this is a qualitative change process.
    One of the most important principles of branding is that you have to start with your boss's philosophy. Only when the leader of enterprise brand has a high degree of brand awareness can he continue on the road of brand construction. There is such a consensus in leaders and corporate culture that it is possible to make such excellent products. Because the rice bright illumination leader Mr. Pan guangyao is to do the design origin, so in this road rice cheerful experience many. Second, talent cultivation, including design talent, marketing talent, production technology talent gaps are large. It is urgent to improve the talent cultivation mechanism of lighting industry, which needs to be improved from the perspective of company and national system.
    Chinese lighting brand wants to go to the world road, "China light all" becomes "world light all", the road is long and zigzag, this needs the ambitious "light all people" to go forward to achieve this great goal.