time:2018-09-07
Source:
time:2018-09-07
Source:
Marketing home lighting is no longer limited to lighting nowadays. Looking at the market of lamps in recent years, the competition of home lighting mainly focuses on efficiency, modeling, technology and application of new technologies, transformation of materials, etc. And the consumption demand of lamps market also presents 9 big trends according to above a few respects.
Trend 1: advocating nature
The psychology that caters to people to return piao guizhen, advocate nature, according to investigation, 30% lamp acted the role of used the modelling design of natural change, wait for lamp of all sorts of small animal model, use the artistic sculpture of all sorts of woodiness, nothing less than real handicraft. The material of lampshade widely USES paper, woodiness, gauze qualitative, outside vulture has chang 'e to rush to the moon, fairy to go down wait for design, art and practical photograph are united in wedlock.
Trend 2: colorful
Now lamp ACTS the role of the market and colorful life synchronism, drape more "7 colourful" outer garment, have maple leaf red, natural blue, coral is yellow, shui cao is green wait for, colour, appear elegant, warmth.
Trend 3: combined use
Will illume lamp ACTS the role ofing and daily things to rise to also be daily popular vogue, be like ceiling fan lamp, round lens lamp, flashlight yellow light lamp to wait.
Trend 4: high technology
As electronic technology is widely used in the manufacture of lamps, adapt to different voltage, adjustable brightness of third-generation lighting lamps more. No strobe lamp, three kinds of wavelength chromatographic adjustable lamp, radiated far-infrared red light, etc. can have the function of protecting eyesight.
Trend 5: multi-functionalization
Be like electrified desk lamp, take 8 sound box desk lamp, still have a kind of berth lamp to hold concurrently to make light sensitive telephone automatic control lamp, when night indirect telephone, the lamp can be lighted automatically, delay 50 seconds after finishing talk to hang up can be put out automatically again. The lights don't go on during the day. This kind collects the lamp of a variety of functions in an organic whole, accord with current consumption vogue very much.
Trend 6: energy conservation
Energy-saving lamps are very popular with consumers. For example, the longevity energy-saving lamp USES 3LED cored electricity, and the brightness can be selected according to the need. At the same time, widely USES the new energy saving bulb also to become the lamps and lanterns product technical mainstream.
Trend 7: environmental protection
Environmental protection is the brand-new topic that lamps and lanterns produces technology, show people to live to the bedroom environment take seriously, concerned personage thinks this is the main development direction of future household illume. The deodorant drive mosquito lamp that one company produces in Beijing, used pure natural biology enzymatic decompose poisonous and smelly technology, can maintain the air inside indoor, toilet kitchen not only pure and fresh, and the artistic modelling union that fills interest rises, become lamps and lanterns and domestic new pet.
Trend 8: functional segmentation
People no longer satisfy the illume function of lamps only, apply to all sorts of lamps and lanterns that use a requirement arises at the historic moment.
Student lamp, writing lamp, emergency lamp, fluorescent lamp, glow lamp, dinner lamp, floor lamp of different height and other new products.
Trend 9: luxury styling
High-grade office buildings, luxury hotels, restaurants and other public facilities of decorative lamps increasingly luxurious, high-end. The high-grade droplight with grand momentum, lovely crystal desk lamp, elegant meaning dye-in-the-wood white lotus lamp, cold look lamp, rub lens lamp, added some interest to the life of people.
Now increasingly heated competition in the market of lamps and lanterns, competition is no longer a single, in the field of diversified competition, the product need to constantly improve the innovation to meet the diverse needs of the consumers, the constantly changing constantly innovation, only in this way, of course, to vigorously promotes the quality of this emphasis, such ability can steady progress in the competitive market situation.
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