China's lighting industry has entered the "stock market" state

    As China's lighting industry enters the state of "stock market", the market competition of numerous enterprises and distributors is the competition of the stock market. Of course, in 2017, there are still a group of enterprises that have a good life, that is, some lighting enterprises that are mainly engaged in export. Why are they doing so well? This is because the global lighting industry is still an "incremental market".
    This article originated in daylighting, author wang xiaofeng; By yiou editor, for industry reference.
    It was the end of 2017, and businesses were busy taking stock of the year's harvest. Recently, big lighting also visited some enterprises and businesses to listen to their views on the lighting market in 2017. From different positions and perspectives, every enterprise and every businessman has different views and different attitudes towards their own harvest in 2017. But there's a common confusion: "it feels like business gets harder every year!"
    In market economy behavior, one kind is rational analysis, speak based on data; One is perceptual analysis, which we call "business sense". Businesses and businesses alike, the sense that "business is hard" is a "business acumen". When everybody has this kind of "business is difficult to do" feeling when, show illume market grows really sluggish!
   What is a "stock market"? It's a relatively saturated market, a low growth or no growth market. According to CSA statistics, the market size of China's lighting industry was 364.8 billion yuan in 2011. In 2012, it was 419.6 billion yuan. In 2013, it was 470 billion yuan. In 2014, it was 520 billion yuan. In 2015, it was 564 billion yuan. It was 578 billion yuan in 2016. The market growth rate of China's lighting industry is in the order of 20%, 15%, 12%, 10%, 8% and 5.5%.
    From this series of data, in the future, China's lighting industry market will be stable at about 600 billion yuan, with a narrower growth rate and already entered the "stock market" state! (note: for the market size of China's lighting industry, different units have different statistical methods and statistical caliber, and the data are different, but the data reflect a narrower growth.)
    As China's lighting industry enters the state of "stock market", the market competition of numerous enterprises and distributors is the competition of the stock market. Because of the rapid growth in previous years, both businesses and businesses can get income from the incremental market, so it feels less difficult to do business. Now feel "business is hard to do", its essence is under "stock market" condition market competition is more intense result!
    Even when China's lighting industry enters the state of "stock market", we can still see that the outstanding brand enterprises represented by opp, rais, foshan lighting, sunshine lighting and other listed companies still maintain the annual sales growth of more than 20%! In the "big lighting top 100 list" released by the big lighting platform, the annual sales of the top 100 enterprises have also increased significantly.
    As a result, the outstanding brand enterprises in the stock market continue to carve up a larger market share, and constantly create a new high performance! When the whole market scale of China's lighting industry is in the state of "stock market", the market of numerous small and medium-sized enterprises and merchants will naturally be "cut", and it will feel that "business is getting harder and harder to do!"
    Similarly, although the whole lighting industry in China is in the state of "stock market", the performance of different categories is different. As we all know, in the last three years, thanks to the promotion of landscape lighting and lighting project, the performance of outdoor landscape lighting and lighting enterprises has been greatly improved, and the listed companies such as liade, chau Ming, mingjiahui and huayuan have benefited from this.
    But since the bulk of the project is for companies to take orders directly, there are few "benefits" for merchants. While the market of landscape lighting is growing strongly, while the overall market scale is not changing much, the market scale of other natural categories declines, such as common light source and common commercial lighting category, which is also reflected in the "feeling" of enterprises and merchants living in corresponding fields.
    Of course, in 2017, there are still a group of enterprises that have a good life, that is, some lighting enterprises that are mainly engaged in export. Why are they doing so well? This is because global lighting is still an "incremental market"!